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When it comes to marketing, one of the most important things to keep in mind is your audience. Who are you trying to reach? What are their needs and wants? How can you best communicate with them? When it comes to marketing to parents, education is key. Education is a...

As a marketer, you're always looking for new ways to reach your target consumers. And what better place to reach them than in the classroom? After all, children are our future. But before you start brainstorming ways to get your brand in front of school kids, it's...

As a responsible brand, you want to make an impact in the education space. But how? You need to meet the expectations of schools while still promoting your brand. It's a delicate balance, but one that can be done. Here's how... Understanding the Expectations of...

Teachers are some of the most trusted professionals in the world. In fact, a study by Edelman found that teachers are the second most trusted profession, behind only doctors. That's why leveraging the impact of teachers through marketing programs can be so powerful....

If you're looking for an impactful way to market your toy brand, aligning your brand messaging with skills taught in daycare is a great place to start. Learning through play is the #1 way kids learn in daycare, and by supporting and facilitating meaningful learning...