How to Make an Impact in Education with your Brand

As a responsible brand, you want to make an impact in the education space. But how? You need to meet the expectations of schools while still promoting your brand. It’s a delicate balance, but one that can be done. Here’s how…

Understanding the Expectations of Schools

When it comes to promotion in schools, brands need to be aware of the restrictions and regulations in place. For example, in the United States, the Children’s Online Privacy Protection Rule (COPPA) prohibits companies from collecting certain types of information from children under the age of 13 without parental consent. However, there are other ways to reach kids available to brands that take time to learn about the school space, its restrictions, and its opportunities.

Creating Educational Programs that Double as Marketing Opportunities

One way brands can make an impact in education is by creating programs that serve as both educational resources and marketing opportunities. For example, Crayola offers a program called Lab which provides educators with project ideas and resources on how to use Crayola products in the classroom. The program also offers educator discounts and sweepstakes for Crayola products. By creating this program, Crayola is able to reach educators with its marketing message while also providing them with valuable resources.

Making an impact in education is important for responsible brands. But it’s not always easy. There are restrictions and regulations in place that need to be considered. However, by creating educational programs that also serve as marketing opportunities, brands can reach their target audience while still making a positive impact in education.