Teachers are some of the most trusted professionals in the world. In fact, a study by Edelman found that teachers are the second most trusted profession, behind only doctors. That’s why leveraging the impact of teachers through marketing programs can be so powerful. When a brand enters into a school or classroom, parents automatically begin to trust that brand. This is what we call the school yard phenomenon. Schools are real-world social networks that can take a product from being unknown to a must-have in days, with teachers at the helm.
At MIR, we specialize in equipping teachers with the right tools to become incredible brand ambassadors. We’ll work with you to develop a program that best suits your needs and budget. So set up a meeting with us today to learn more about how you can leverage the power of teacher influencers.
The School Yard Phenomenon
There’s no doubt that parents trust teachers when it comes to making recommendations for their children. In fact, research shows that 82% of parents say they’re likely to follow a teacher’s recommendation when it comes to purchasing educational products for their children. And it makes sense—teachers have a lot of authority over students and their families. They see firsthand how well (or not so well) products perform in the classroom, and they understand the unique needs of each student. So when a teacher recommends a product, parents know it’s because they believe it will actually benefit their child.
This is what we call the school yard phenomenon—when schools become real-world social networks that can take a product from unknown to must-have in days. And it all starts with teachers being equipped with the right tools to become incredible brand ambassadors.
Equipping Teachers for Success
At MIR, we understand that not all brands have the same marketing goals or budgets. That’s why we tailor our programs to each client’s individual needs. We’ll work with you to develop a program that targets your ideal customer and fits within your budget.
Teachers are offline influencers who have a lot of authority over students and their families—which is why leveraging the impact of teachers through marketing programs can be so powerful. When done correctly, entering a school or classroom can turn into the school yard becoming a real-world social network that propels your product from unknown to must-have status in just days—with teachers at the helm steering this course correction ship! If you’re interested in learning more about how MIR can help you get started, set up a meeting with us today!