Play-Doh Encourages Imagination
When Hasbro was looking for a way to demonstrate the unique benefits of Play-Doh they returned to schools, where the brand was originally launched in the mid-fifties. The campaign, created by Syllabus, encouraged K-2 classes to ‘Open a Can of Imagination’. Teachers were provided with crafting ideas that encouraged creative thinking in the classroom using Play-Doh and parents received custom content that highlighted the benefits of Play-Doh. Engagement continued through a series of digital newsletters that included more Play-Doh play ideas.
Of teachers thought the program was an effective way to teach kids in a fun way
Of the Parent content was sent home
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Syllabus Partners creates in-school campaigns for brands and organizations that are used in classrooms across North America.